SLP - 5 ENTRY INTERNATIONAL MARKET SELECTION AND MARKET Essay

SLP - 5 ENTRY INTERNATIONAL MARKET SELECTION AND MARKET - Essay ExampleThis study looks into the entry strategies that the phoner employs in new markets, especially the strategies that the company used in selecting the Chinese market. According to Wang (2008), coco the skinny entered the Chinese market in 1979 and ever since has been one of the most trusted brands in mainland ChinaChina is one of the largest economies in the world, with its market dominating in the world market system. Every company would manage to have a link with Chinese economy due to various economic factors. Coca skunk in this case has used its internationalization attack to thrust its brands into the Chinese market with a characteristic transitional organization that integrated a responsive framework with the global entry strategy. It is important to parentage that the major strategy that the company used, as described by Wang (2008), is that achieving high expansion using the economies of subdue princip le and adopting to the needs of the Chinese. In the end of every marketing program, the company is known to establish an separately owned foreign subsidiary.One of the major experiences of the company in China is that, as stated by Piercy (2009), at some point, the transaction costs of executing, enforcing and writing contracts in a foreign country with the market may be higher than the cost of internationalizing the market. In this case, therefore, the company has opted to use its internationalization approach to expand its product niches to the extreme regions of Chinese market. Based on the companys long account statement in China, the company has experienced myriad competition from like-companies in the highly versatile Chinese topical anesthetic market environment (Wang, 2008). The company has gained many experiences and marketing ability that does exceeds external circumstances hence its natural selection in the Chinese market thereby capturing the largest beverage market share among the multinational