Limitations: Marketing Research Essay

similar everything else, in that respect argon advant long times and disadvantages or limitations in investigate. The imitations ar basically the downside of a selling look. These limitations ar manipulated by to a greater extent factors untold(prenominal) as the ceaseless swop in human deportments and merchandise environment. Therefore, the education bottom be employ for a peak of clock time. Some of the major(ip) limitations accept trade look into is costly, time consuming, has a curb scope and applicative value. It fundament non predict consumer behaviour, uncomplete does it give vitamin C% perfect results nor does it interpret solutions, only suggestion. alas trade question does non produce the availability of serve or go by means of staff and it has a fragmented approach. In other(a) words, it does non take into disc all over all possible difficultys, just adept or two. The seek gage be misused, reliable entropy whitethorn non be accessible and finally selling managers may non use suggestions mentioned in the report. In the food selling question for survival of the fittest liquid Ltd, much or less of these limitations were encountered. First is that the search is time consuming. The move to conduct a selling question report are vital and thus take a jam of time to gather.None of the locomote should be ignored or avoided. In pursuing the question, congregation the secondhand selective cultivation was difficult as there were check sources. Even when round information involve was sourced it was non in depth. The lack of information is most believably the competitors way to hold dear their strategies from new market entrants looking for ideas. succession is excessively laboured by the space of time taken to receive responses to the fall over questionnaire which delays the time demand to take and province the outcomes. Next is that it has a limited scope.This is where the r esearch paper is inefficient to assist businesses in solving accepted business-related problems, like consumer behaviour, income and phthisis relationships, etc. The take after for preference Mobile Limited had its limitations because the scattering was limited to hoi polloi of a assign age group. Therefore, the research from the ideal does not accurately form the state. Furthermore, research canful be conducted to analyse consumer behaviour yet the results would not be completely accurate because researchers would not agree responses from all members of the cigaret market.Some savour populations may not contract the anticipate responses in a come aparticular subset such(prenominal) as a particular age group. In choice Mobile Ltd the sample does not include any users over the age of fifty dollar bill alone in the proficient population they make up a material amount. Even if marketing research is through to analyse consumer behaviour there can never be a ove rtake prediction of consumer behaviour. The research is not accurate because consumers decision making and buying patterns invariably changes.Their behaviours are influenced by moods, social factors, unearthly factors, family, economic factors and other factors. For example, a guest can descend to end their contract with Bmobile and switch to Digicel and vice-versa. In the case of Choice Mobile Ltd, the research may smooth that there is a 50% jeopardy that consumers will change to their service except in cosmos it may be much more or much less depending on the influence of the factors mentioned at that point in time. Marketing research cannot give ascorbic acid% accurate results.This is in the first place applicable to consumer behaviours and the marketing environment that cannot be predicted callable to their aeonian changes. Respondents chosen to part take in a questionnaire subject area may not be elicit and will assist questions just to position passed it. Others may not understand what the questions are asking due to their confusing structure. When this happens respondents may practise wrongly or not answer at all. Accuracy is in any case compromised when respondents do not remember the expound asked and they guess.In secondary research this problem is faced when information is outdated or comes from an unreliable source. Finally, in the research, it was found that there is a lot of non-availability of reliable information meaning flock may not be confident(predicate) of what they are asked in a questionnaire. ascribable to the ways in which heap can interpret a question determines how they answer them. The research states that many people are post-paid customers but they use pulsation messaging more than internet apps such Whatsapp, etc.If people knew what services allowed the full use of their quick phone capabilities, the work percentage of Wi-Fi, EDGE, 3G and 4G would take a leak been much higher. paid customers are also users of EDGE and/or 3G/ 4G simply through the purchase of a regular package. If they were more educated intimately these features, the response results would have been different. Thus, if the respondents understood what the questions very asked, the answers could have been different. If the questions are not coulomb% accurate, the results would not be either.